The other day, someone asked me to look at an e-learning course on aviation in order to estimate the effort for developing similar courses. I had less than an hour of access to the course. As usual, my brain went into a hyper mode, absorbing and analyzing everything I saw.
My first reaction was sheer pleasure. The illustrations of the airport and planes were done fabulously. There not an element out of place. Layouts were varied and polished. Text holders were contextual, derived from the aviation world- some in the shape of a display screen at airports, some others in the form of tickets and so on. Animations were short, sweet and well executed. Just the kind of stuff I love to see. (I wish I could share some screenshots but I don't have the rights to).
Not only me, I thought to myself, this will also be the first impression that any lay person will form upon seeing the course. But I am no lay person in this context, so I started to check what the content was really about. The topics included history of aviation, agencies involved, key functions/parts of airports and the type of staff needed to operate airports- a strange mix indeed. I began to wonder who the audience was.
Who would need this information, which seemed too superficial for airport staff and too detailed for general public?
I dug deeper.
Why wasn't I getting hooked to the content? I noticed that the contextual text holders occupied only about 50% of the screen area available. The rest of the screen was used to hold absolutely unimportant (though contextual) illustrations and animations, like some passengers standing around inside the airport, a plane taking off at the back, some clouds moving across the skies etc.
The limited space inside the text holders meant that all the content was cramped inside them, making it difficult to read. This was especially a problem when the content talked about logos of various aviation agencies. The space was so limited that the logos were quite minuscule and I never really could differentiate one from another. The other text holders like the airplane ticket posed similar problems but had an additional issue of navigation. Every time I clicked a ticket, another one popped out in front of it, but there was no way to go back to view the previous roles.
I went through the pages several times to "get" what I was expected to understand from the content, but each time I only got bits and pieces.
There was no connection between the pieces and no attempt was made to connect them even artificially. I had no reason to learn anything specifically because it seemed like an information dump. I became aware of this problem acutely when I found myself struggling to answer the most basic recollection-type quizzes!
I have to mention that the quizzes that tested me on stuff I never really got to learn were done very cutely- an airplane would carry the options to the placed I selected! Misplaced efforts? But who am I to say that? From what I knew, the customer was very happy with the course and wanted more of the same type.
At that moment, I had this sense of helplessness. After years (16-17 years) of dealing with this issue, here it is again, just in another form.
On one end of the spectrum are arrogant designers who defend PowerPoint-like (and ineffective) courses by pontificating about the deep instructional value of the work they do, and the insignificance of aesthetics and visual design to their work. On the other end are clueless designers who hide poor instructional material behind flashy layouts and cute animations.
I am left with questions that linger on even today, weeks after I saw this course.
- Is it so hard to bring the best of the two worlds together?
- Why can't good instructional and visual designers collaborate to create learning material that actually helps people learn?
- Why do people in the industry continue to struggle with this issue after years of working at it?
- I know it can be solved- after all I had seen it solved in KP when I was there, but is it sustainable or is it linked to specific people and their skills?
- Will our industry elevate itself out of this rut one day or is it the nature of the beast?